Honest about us – who is behind Klaer natural cosmetics from Munich?

We believe that good skincare doesn't have to scream. Klaer stands for noticeably different natural cosmetics from Munich – free from essential oils and synthetic perfumes – with clear INCI lists and a reusable packaging system. Developed in Munich, produced in Munich – available online and in selected pharmacies throughout Germany.

Are you looking for natural cosmetics in Munich, cosmetics from Munich without essential oils or synthetic perfumes, facial toners without alcohol (alcohol denat.), or sustainable cosmetics in reusable containers? At Klaer you will find sensitive natural cosmetics with moisture-boosting ingredients (glycerin, pentylene glycol, sodium PCA), without denatured alcohol (alcohol denat.), with consultation and deposit return (Zerooo) at the local pharmacy.

As a natural cosmetics brand from Munich, we focus on fragrance-free facial care – from alcohol-free toner to gentle skincare – available in pharmacies in Munich with advice and sample filling.

✅Born from the pharmacy

Isabelle (a qualified pharmacist) has experienced daily how complex cosmetic INCI ingredients are for customers – and how often products contain fragrances, essential oils or “filling” low-value ingredients that offer little benefit and can unnecessarily irritate the skin.

✅ Questions instead of hype

So we asked ourselves: What does skin really need – and what doesn't it need? Result: formulated to be low-irritant, barrier-friendly, fragrance-free – and wherever possible without drying alcohols such as denatured alcohol (Alcohol denat.).

✅Plain language instead of empty phrases

We speak openly about ingredients, limitations, and practical applications. If something isn't suitable, we say so.

✅ Reusable from the start

Packaging is part of the formula. That's why we need a deposit system and a circular economy instead of single-use packaging, with partners who can implement it operationally.

✅ Munich as a base

Short communication channels, direct responsibility, on-site quality assurance.

✅ Pharmacy instead of drugstore

Because advice counts – and because sample filling and deposit returns are uncomplicated there.

✅ Always in learning mode

Feedback is incorporated into batches, texts and processes – honestly, iteratively, and measurably.

Isabelle Gierl has witnessed over years of working in a pharmacy that many people seek compatible, fragrance-free skincare – and often fail due to the presence of essential oils, perfumes, or drying alcohols. Early on in the portfolio concept, it became clear: the market offers too many products with limited active ingredient benefits; some formulations contain substances that promote irritation or are even discussed as potentially problematic for health. Our answer: reduced, skin-friendly formulas without fragrance or essential oils, with beneficial humectants and active ingredients, tested and with transparent explanations.
Johannes Seibold (co-founder) structured the shop, corporate identity, design, processes and circular logistics and today drives scale-up, financial planning and technology in every possible (and sometimes impossible 😅) area.

Compatibility over trend: No essential oils, no synthetic perfumes.

Focus on barrier function, moisture balance, pH logic, and beneficial active ingredients (including ectoin, bakuchiol, and multi-weight hyaluronic acid). Where appropriate, without denatured alcohol (Alcohol denat.).

Transparency before marketing

Understandable logic of action, clear INCI – no secondary packaging and visible glass bottles so that consistency & yield are recognizable (reality over style).

Recycling of cosmetic waste

Reusable deposit glass

Where single-use is necessary, use as resource-efficiently as possible – plus 250g plastic waste compensation per unit.

• ✅ Perfume-free – without essential oils & without synthetic perfumes

• ✅ Gently formulated – barrier-friendly humectants & active ingredients, without drying alcohols such as denatured alcohol (Alcohol denat.)

• ✅ Reusable deposit (Zerooo) & reusable shipping boxes (Ocean Package)

• ✅ Pharmacy First: Consultation, sample filling (Samplistick), deposit return

• ✅ Locally produced in Munich, short supply chains & on-site quality control

• Reusable everywhere: Not every category is yet 100% reusable. Where it's not (yet) possible, we explain why – and what intermediate setup we use (e.g., recyclable components).
• Zero footprint: Doesn't exist. That's why we offset 250g of plastic waste from European rivers for every unit and work on prevention in parallel.
• Universal solution: Skin is individual. Our products are deliberately limited – advice from the pharmacy will help with the adjustment.

• Zerooo (reusable): Deposit, take-back, professional recycling. Glass can be reused many times; the higher energy consumption during production is offset by numerous uses. Current deposit: €0.50 per container.
• Ocean Package: Reusable shipping boxes containing ocean plastic; goal: 20+ reuses per box.
• Samplistick: Sample service without disposable minis – testing yes, waste no.
• Everwave: For unavoidable single-use elements, we offset 250g of plastic waste per unit from European rivers – more than the weight of primary packaging.